Frederick Joseph – ‘The Black Friend’ talks marketing for justice

This week, Dr. Cornel West and professor Tricia Rose step out on “The Tight Rope” with Frederick Joseph, an award-winning marketing professional, media representation advocate, and author of the New York Times bestseller, “The Black Friend.” Frederick is the sole creator of the largest GoFundMe campaign in history, the #BlackPantherChallenge, which ultimately generated over $43 million in earned advertising and media, and raised over $950,000 to allow more than 75,000 children worldwide to see “Black Panther” for free. Frederick talks to the professors about using his professional skill set and storytelling abilities to create action-based marketing campaigns centered on social justice and empowerment. He reveals that, in addition to fighting against injustice and against the global pandemic, he is also embroiled in a daily battle against multiple sclerosis (MS).

Creator/EP: Jeremy Berry
EP/Host: Cornel West
EP/Host: Tricia Rose
Producers: Allie Hembrough, Ceyanna Dent
Beats x Butter (IG: @Butter_Records)

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